26–28 May 2025
Fletcher Landgoed Hotel Holthurnsche Hof
Europe/Amsterdam timezone

Short videos for socials and websites

27 May 2025, 17:00
15m
Fletcher Landgoed Hotel Holthurnsche Hof

Fletcher Landgoed Hotel Holthurnsche Hof

Zevenheuvelenweg 48A, 6571 CK Berg en Dal

Speaker

David Redeker

Description

Enriching press releases and social media posts with short videos is becoming increasingly important. In 2024, the NOVA Information Center experimented with content creation. For example, we produced one-and-a-half minute videos in which we interviewed three researchers per video. In these videos, we also included b-roll footage of telescopes and astronomical phenomena. In this presentation, we share our experiences and discuss them with the audience.

A few tips in advance:
1.You can film very well with a cell phone. However, secure your phone to a tripod or a pile of books.
2. Sound is important. Make sure you have a lavalier or wireless microphone.
3. Write a script in advance but dare to deviate from it. Scientists don't memorize their lines. That's okay. It makes it more spontaneous.
4. ESO, ESA and NASA are great resources for b-roll material.
5. Think about the placement of titles and subtitles. We had the text at the bottom, but on social media that clashes with other information.
6. Editing is a skill. We outsourced the editing.

Talk category Communication & education (contact H.M.Baan@uva.nl)
Preference for a talk or poster Talk

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