Speaker
Description
Over the past few decades, social media has fundamentally transformed the global communication landscape. Videos have become an increasingly important form of communication, from short-form to long-form content on platforms like YouTube. Especially for smaller institutions and outreach offices, this requires a systematic adaptation of their communication approach. The central resource of the current media landscape is the viewer’s attention. Producing videos that effectively educate and inform the audience about current astronomy research, whilst being competitive in the user’s feeds, is a challenging balance between scientific accuracy and platform optimisation.
In this talk, I present my science communication research and experiences gained at the NOVA Information Center on astronomy video production. I will discuss how different choices in narration style, video format, and platform affect audience engagement. This research is currently being conducted by producing videos with two deliberately distinct narration styles and applying a mixed-method analysis of video analytics, channel performance and comments online.
Furthermore, I will share practical insights and strategies, such as workflows and platform-specific tips, on how communication offices can maintain effective video production with limited resources.
| Talk category | Splinter 3: Innovative teaching in astronomy and public engagement |
|---|---|
| Second preference | Splinter 2: Supporting Europe's astronomical future |
